Have you ever heard of
crowdfunding? It’s a new way to jump-start a film, a book, a game, a musical
album, a social initiative, or even a way to cover medical bills. It uses
social media to act out the old adages “many hands make light work” or “little things
can add up to a lot”.
Basically, you crowdfund
something by creating a webpage that describes who you are, your plan or
project, and how much money you need to fund it. You circulate it by email or
social media, and hope your friends circulate it further. Each person seeing
the page has the option to put in some funds to support the project, and if
enough contribute, the threshold is met and the project happens. In the recent
past I have made small donations to help fund a political arts campaign, a film
about a famous skeptic, an animated TV series about a Canadian superhero, a new
board game, a Canadian horror-comedy movie, and the most (in)famous of all, the
Rob Ford “Crackstarter” campaign. (I figured that my $10 would either help
expose a serious transgression by an elected official, or else go to a good
cause, as ended up happening).
So not only have I learned about
crowdfunding, I’ve been a part of it; each of those projects met their funding
goals and is going ahead. This is part of the power of crowdfunding: not only
does it allow many people to participate in funding a good cause, it also frees
up projects from having to find a deep-pocketed “angel” investor or corporate
backer or face never getting started.
I’ve learned about other forms
of crowdfunding, like people who ask friends to donate toward a medical bill,
or a special wedding, or some other more personal need. The idea goes beyond
conventional start-ups and becomes something like the Mennonite tradition of barn
raising, where the whole community comes together to help someone in need.
Except it’s not a physical community, but a virtual one.
Recently, I was personally
invited to a special leadership opportunity: to be trained in Chicago by Vice
President Al Gore to make Climate Reality presentations in my own community.
But there is a twist: although the training is free, I have to pay for my
travel, accommodations, dinners and other expenses myself.
So I decided to take it one step
further, and try crowdfunding from the other side. I set up a page to raise the
full cost, and so far I’m past half way there! This means I’ll be able to put
in the many hours of intensive training, then do many presentations in our
community (for which I cannot charge a fee), but I won’t have to empty my wallet
to do so. If you, too, are interested in helping me, you can visit http://gogetfunding.com/project/erich-s-climate-leader-training
to learn more and be part of my “crowd”. And watch this column for more Climate
Reality leadership.
Published as my Root Issues column in the Barrie Examiner "Tapping into crowd-funding to cover costs"
Erich Jacoby-Hawkins is a director of
Living Green and the Robert Schalkenbach Foundation.